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Social Media Template System

Client

HERA United

Industry

Sports

Year

25

Case

HERA United is the first independent professional women’s football club in the Netherlands. For this project, I developed a social media template system that translates their mission and core values into a strong visual language, moving beyond standard match graphics to create a distinctive and player-focused identity.

HERA United is the first independent professional women’s football club in the Netherlands. For this project, I developed a social media template system that translates their mission and core values into a strong visual language, moving beyond standard match graphics to create a distinctive and player-focused identity.

Result

The final result is a strong and consistent template system built around the concept “HERA in the Spotlight.” A circular spotlight element highlights each player as an individual, supported by bold typography and textured details. The templates feel confident and premium, visually translating the BE A HERA mindset and reinforcing HERA United’s ambition to raise the standard in women’s football.